Integrated Digital Marketing
Our integrated digital marketing services is a holistic approach will bring value to your digital marketing efforts. We make sure your digital channels work together in a joined-up approach in order to achieve your business outcomes.
Our digital marketing experts help you craft the roadmap to success and help you execute the plan based on your business objectives. Our process is holistic and fluid, taking on the powerful design thinking principles and applying it to your business.
Our digital marketing experts help you craft the roadmap to success. Our process is holistic and fluid, taking on the powerful design thinking principles and applying it to your business.
We will schedule an appointment for a discovery call to find out your needs and the problems you want us to solve. At this stage, we will use data from our research to pinpoint where the problem arises, your needs and build you a proposal.
We build your strategy based on existing data and research. We will discuss with you which digital marketing solutions will be suitable and should be prioritised. We will share with you the planning and the roadmap for action.
Our digital marketing specialists take the burden off your shoulder by doing all the heavy lifting for you. No matter if you need a website to be build from scratch or to have a SEO-led content strategy for lead generation, we will expertly deliver the projects in a timely manner.
In the not-so-perfect world we live in, we are faced with different variables everyday. It takes experimentation and adjustments in our projects to ensure we maximise the return of investment of our effort. We treat your growth as our success. As such, we will measure, track and optimise your website and your campaigns to do even better than the last.
Build your strategy based on existing data and research. Discuss digital marketing solutions and share the roadmap for action.
Measure, track and optimise your website and your campaigns to do even better than the last. Your growth as our success.
Our Core Values and Principes
We’ve designed a culture that ensures our digital marketing specialists have our clients’ best interest in mind and bring the best of who we are to your business. Our culture is build to drive your growth and success.
Frequently Asked Questions
Why use Grayscale when I could hire my own in-house team?
It is not easy to build an in-house team that produces results from the ground-up. To acquire the right talent need long term investment with uncertain return as the talent pool for digital marketing experts in the region has more demand than supply.
You need to be prepared to pay a premium in order to attract experts and even more costly to train one. There is also the added risk of employees leaving and interrupting your marketing plan and campaign.
Compared to that, hiring an agency is a partnership with the flexibility and scale that fits your requirement. Our experts are certified and experienced in their field of Digital Strategy, PPC, Social Media, SEO, Content Marketing, Digital Analytics and Web Design.
We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house. We have done this before so we know exactly what it takes to bring your marketing to a greater height.
How does pricing works?
For each project, we will discuss your requirement and cover all our services by charging a monthly retainer fee. This excludes any biddable media spend like Facebook Ads and Google Ads.
However, we also offer one time fixed payment web design packages or charge per campaign basis. It depends on your requirement and budget. You may discuss this with our digital marketing experts here.
Is there a minimum starting budget?
We have worked with businesses with different marketing budget. The minimum starting budget differs from project to project basis.
For a fully integrated digital marketing service that is inclusive of Digital Strategy, Social Media, PPC, SEO, Content Strategy, Digital Analytics, we will charge a higher monthly retainer fee compared to one that only requires fewer solutions.
For one-time web design or media buying services, it will require a relatively smaller investment compared to the above.
Will there be any additional or hidden cost?
No, there are never any hidden costs with Grayscale. We cover all of our work in the set monthly retainer. However, you’ll need to cover any biddable media spend such as Google Ads and Facebook Ads. This is billed separately to our management fee.
What services does Grayscale offer?
We’re a digital growth agency that adopts an integrated and holistic approach as our solution. Our services include Digital Strategy, Website Development, Content Strategy & SEO, PPC & Biddable Media, Social Media, and Data & Analytics.
We offer flexible digital marketing packages for every business need. We can focus on any one of our services as a stand-alone service, for example, PPC or Social Media. Alternatively, we offer an integrated digital marketing service that includes all or several of our services used strategically together to achieve the best results possible.
How long do I need to commit to working with Grayscale?
We ask you to commit for a minimum term of 3 to 6 months based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.
After that, it’s a monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate. In fact, we’ve been working with some of our clients ever since we started in 2019.
How quickly can I see results after working with Grayscale?
This depends on the channels you use, your competition, your budget and the state of your website before we start working with you.
However, as a general rule, you should start to see an uplift in online visibility and improvements in your key metrics and goals after the first three months. That’s because the first three months are all about developing the digital strategy and laying the foundations for a successful long-term project.
Projects that use PPC (Pay-per-click) like Google Ads and Facebook Ads tend to see results much faster as qualified web traffic and leads will come through as soon as you start the campaign.
How often will results be reported?
We provide bespoke monthly performance reports that include all the metrics that are important to you. Your dedicated Account Manager will spend time taking you through these reports – explaining all the data and performance metrics and the work we’ve been doing.